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ICT & media
Neutralize
"Most of our London-based clients actually seem quite jealous of us!"
Lucy Cokes, Managing Director
Neutralize's success at delivering real, measurable results to its clients meant that it achieved rapid expansion in its first year. By June 2000 it had clearly outgrown its small offices in central London. Which is when it came up against a problem familiar to many small but growing businesses in the capital. The sort of space it was looking for was only available on long leases - and at extortionate rents.
Then, on a business trip to Cornwall, co-founder Lucy Cokes was shown a warehouse space next to one of the company's clients in Redruth. Thinking laterally, she saw the answer to their dilemma. Within two weeks, the company had packed up and moved into the new location.
It was a snap decision that Neutralize was not to regret. Cornwall has proved a great base from which to compete successfully in the global marketplace, and in 2003 the company's turnover climbed by 300%. Broadband internet access has dramatically speeded up its online operations and enhanced communications with clients. What's more, significantly reduced outgoings have fed straight into higher profit margins.
Further Information
Download case study (70 KB)
3, The Setons
Tolvaddon Energy Park
Tolvaddon
Cambourne
Cornwall TR14 0HX
Tel: 0870 063 0707
Fax: 0870 063 0708
Web: www.neutralize.com

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