CASE STUDIES

• AG Design
• Altcom Ltd
• Artonomy
• Black Cat Public Relations
• Business Cornwall
• Channel Computing
• Corporate Toolkit Ltd
• D'Silva Editions
• Dodo Pad
• Go24
• Headworx
• InfoTeam
• IntoArt Solutions LLP
• i-webmarketing
• Leap Media
• Lowdon Graphic Design
• New Business Matters
• Noel Akers
• Rebus Collective
• Richard Quick Design
• Seed Brand Communications
• sixixis

REPORTS

ICT and Media

Overview
From a young age, Jackie Gregory had quite an appetite for
learning. Moving up to London from Cornwall in her twenties,
she wanted to try everything, and it is this drive which led to
the creation of her own business - New Business Matters.
Starting out in retail management, then telesales and
subsequently working her way up the corporate ladder,
Jackie went onto Thomson Directories which provided the
most intense and recognised telesales training in the country
at the time. Jackie's skills base grew quickly over the years
where she observed "wherever I seemed to work, I would
develop new expertise and quickly established successful
sales patterns. This led me to thinking that perhaps I could
put my knowledge to better use and help other people grow
their own businesses".
Jackie set up New Business Matters in 2004, providing a
unique service, based on her telesales and business skills, to
companies that wanted to develop their business but didn't
want to take on a sales person full time. Having identified a
gap in the market, Jackie has never been out of work since.
She explains, "While I knew my business could operate from
home, I had become very London-centric and initially felt that
was where I ought to be. However, after several failed house
purchases in London, my husband and I went to Cornwall
to stay near my parents while we decided what to do next.
Business continued to grow and it quickly became apparent
that as long as there was broadband, where I was based had
no impact on my bottom line. My husband quickly fell in love
with Cornwall and within six weeks all our plans had changed
and we bought a property in Blackwater.
"I am from Cornwall, so being able to run my business from
my home surrounded by beautiful countryside has been more
than I ever hoped for. We are without a doubt enjoying a
better quality of life. I have taken up riding and before I start
work I go for a walk or a run each morning. I feel so much
more alive. Now I am here, my only question would be why I
didn't do it sooner!"
Business is going so well, in the next 12 months Jackie
plans to recruit two graduates and on completion of their
training provide a further ten businesses with her invaluable
marketing services.

Clients
Jackie is not only keen to make her business a success but
also wants to put something back into Cornwall. She says, "I
act as a door opener for people and therefore am well placed
to help Cornish businesses thrive. There is so much going
on in the business community down here at the moment,
and the techniques I use enable businesses to expand and
build-up their client base." Jackie also has an international
client list. She currently works for the world's leading 3D
anatomy software company selling to medical institutions
around the world as well as the UK's leading portal for Asian
wedding planning. In addition, Jackie sells IT training and
support solutions for another client.

Technology
Access to broadband is essential for New Business Matters.
The majority of Jackie's time is spent on the phone, using
voiceover IP telephone and managing large databases.

Support
Jackie knows the importance of networking and Cornwall
Pure Business has put her in touch with key networks based
in Cornwall. "In London I was the queen of networking, as
it is essential for my business. CPB put me in touch with a
number of networks now I just need to find the time to go
to them!" New Business Matters has also been supported by
Actnow, through the provision of broadband.