CASE STUDIES

• Wild Card PR
• Clarity
• Add Juice
• AG Design
• Altcom Ltd
• Atlantic FM
• Business Cornwall
• Channel Computing
• Design for Sport
• German IT Development
• Go24
• InfoTeam
• IntoArt Solutions LLP
• Leap Media
• Luminate Marketing
• Niddocks
• Richard Quick Design
• Seed Brand Communications
• Unique Media
• Webfooted Designs

REPORTS

ICT and Media

Overview
Rob Edlin has worked in IT for many years and always wanted to be his own boss. After a car accident, Rob re-evaluated his priorities and began researching ideas for a business. Initial concepts included launching an online shopping portal. However, it soon became clear that following the plethora of websites created after the internet boom in the nineties, many businesses were failing to market their websites correctly and get the most out of their site as a business tool. With search engines such as Google dominating cyberspace, Rob identified a real demand among businesses to understand Internet marketing.
Rob explains "As more and more websites are being developed the harder it has become to stand out from your competitors. However, there are many ways to ensure your website, products or business services remain at the forefront of your customer and potential customers' minds. We created Niddocks to provide customers with this advice and guidance on internet marketing. Many people get bogged down trying to understand Internet jargon, but we look to simplify the process and provide clients with the tools to undertake their own Internet marketing in the long run".
Niddocks prides itself on its customer care. Rob and Andrea spend time getting to know the business they are working with and understanding their objectives. "We believe this enables us to go the extra mile to deliver on a client's objectives."
Niddocks was originally founded in Newark where the business had four departments, web development, Internet marketing, training and web & email hosting. The business grew quickly and Rob and Andrea began to think further about the company and their future.
Andrea continues "We were delighted that the business got off the ground so quickly, and we got to a critical stage where we were going to have to sign up to a new long term lease on the business property.
"However, in our hearts we had always dreamed of living and working nearer the sea. We regularly took holidays in Cornwall and are both keen divers. It was on one of these holidays, when one of the diving instructors asked us what was stopping us from moving. It was one of those comments that really got us thinking seriously about whether we could run the business from the county. We realised very quickly it would be very feasible to move the business down, and felt it was now or never!"
Rob and Andrea decided it made sense to divide up the business and take the Internet marketing and training element to Cornwall. They continue to work closely with the web development side of the business in Newark.
Commenting on the move Rob says: "Moving to Cornwall has been even better than we could have imagined. We can see the sea from our home and have been enjoying many coastal walks...regardless of the weather! The people have been incredibly welcoming and we have already teamed up with local business suppliers in the same field, enabling us to provide clients with a wider service offering."

Clients
Niddocks has clients based around the UK. However, it has recently focused its efforts on building up a local client base and is already working with: E-tech Trading, Truro, Watergate Bay Hotel and Trevornick Holiday Park.
Niddocks undertakes training across the UK and has carried out a number of courses in Cornwall which have resulted in high attendance.

Staff and skills
Rob and Andrea are qualified Google AdWords professionals and carry out training courses around the country. Niddocks also uses other Google AdWords Professionals where necessary. Andrea is the business manager and oversees the day to day running of the company.

Support
CPB has assisted Niddocks with their move by providing advice and guidance. Niddocks were active members of the relevant business networks in Nottinghamshire and are looking forward to participating in Cornwall's networking events.
Andrea adds "Networking is vital for any SME. Cornwall has a fantastic number of networks to tap into, which enables a new business to the county, such as ourselves, to become immersed into the business community quickly."